Summer is the season for road trips and everyone knows one of the best parts of any road trip is the snacks. What people prefer to munch on while traveling varies, but a new survey unwraps the top choices for people across the country.
Kellanova asked 2-thousand U.S. adults who’ve recently gone on or plan to go on a road trip about their snacking preferences and found:
- Americans’ favorite snack brands for summer road trips are Cheez-Its and Pringles.
- But there’s plenty of room for more options, as nine out of 10 roadtrippers eat more than one snack during their travels.
- Different age groups have different snacking styles and Gen Z is all about sour and spicy-flavored snacks. They’re also twice as likely as other generations to travel with a friend group.
- Gen Z is the most likely to want adventurous snack flavors, like sour and bitter and savory and spicy.
- Millennials tend to prefer tangy-flavored snacks more than any other generation.
- They’re also more likely to buy snacks that will keep the whole family happy, as 40% say their kids munch every mile.
- Gen X reportedly doesn’t pack snacks because they prefer to buy them on the road. But they’re up for almost anything, from crackers to chips to protein snacks.
- Both Gen X and boomers prefer salty and sweet flavors and tend to hit the road alone or with a travel buddy.
- Snack habits vary by region, too. In the South, they go for salty, sweet and chocolatey snacks.
- Those in the Northeast are twice as likely as Midwesterners to eat something creamy-flavored.
- Out West and near the Pacific Coast, almost anything goes for snacks, as they’re 1.4 times more likely to eat whatever’s available.
Source: Kellanova