Kids may get the most candy on Halloween, but they’re definitely not the only ones having fun. Now that spooky season is going strong, a new survey looks at how Americans are getting in the Halloween spirit this year. And it turns out, a lot of us are excited to have some holiday fun.
According to CIT Bank and Harris Poll’s new Halloween survey of 2,093 U.S. adults, 79% plan to celebrate Halloween this year and they’re not afraid of shelling out some cash to make the most of it.
- Households are expected to spend an average of $420 between costumes, candy, decorations and festivities.
- But young people are even more eager to get their scream on, as 93% of Gen Z and 87% of millennials plan to celebrate Halloween, compared to 76% of Gen X and 66% of boomers.
- Gen Z is the age group expected to spend the most on their holiday fun, an average of $622.
- Halloween budgets for older generations aren’t quite as big, with boomers only planning to spend an average of $93.
- Families with kids at home will splurge the most on celebrating Halloween, at an average of $652. That’s more than triple the average spending of those who don’t have kids ($215).
- Costumes are a non-negotiable for some folks, including 52% of adults with children at home who are planning to dress up this year and 29% of those who don’t have kids at home and will be wearing costumes.
- People expect to spend an average of $58 on costumes for themselves and $87 for their families.
- A third of adults are even planning to buy a costume for their pet, spending an average of $22.
- Half (49%) of families with kids will be trick-or-treating this year, compared to 17% of those without kids.
- Haunted houses, hayrides and other holiday attractions will be visited by 41% and 34% will also be hosting or attending a Halloween party.
- When it comes to the essentials - we’re talking candy here - about half of those polled are willing to buy in bulk (57%) or shop at a discount retailer (49%) to save a little money, but only 24% would switch to a cheaper candy.
Source: CIT Bank⠀